What is it?

Retail media refers to advertising opportunities within a retailer’s digital and physical environments, enabling brands to reach shoppers at the point of purchase or near it, and allowing retailers to monetize their platforms and data. Retail MediaX investigates how this ‘new’ market has come into being, and what it means for the stakeholders.

Who is it for?

Retail Media spend is projected to reach £25 billion by 2026. Our channels are aimed at those working in retailer, agency and technology sectors delivering the best news and analysis to help their sectors grow.

How long has it been going?

Launched in 2024 initially as an event and award ceremony  Retail MediaX has grown into the UK’s leading source of Retail Media news.