Electrical Review

What is Electrical Review about?

Electrical Review is the UK's leading title for electrical engineers, covering sectors including power generation and distribution, factory automation, renewable energy, building services and power quality. The title started life in 1872 as the Telegraphic Journal, and has been informing the electrical industry for 140 years.

Who reads Electrical Review?

The magazine is read by electrical engineers, OEMS, major electrical contracting firms, consultants, manufacturers and specifying engineers.

Our readers’ job functions include:

  • Company management
  • Engineers
  • Contract and project managers
  • Sales and marketing professionals
  •  Designers and planners
  • Production and maintenance managers
  • Energy managers

An average of three people read each copy of Electrical Review and over 94% of Electrical Review's readers have direct purchasing responsibility.

Who advertises in Electrical Review?

Electrical Review advertisers include:

  • ABB
  • Eaton Electric
  • Schneider Electric
  • Siemens
  • Rockwell Automation
  • DuPont
  • Rittal
  • Riello
  • Borri
  • Mersen
  • iGus UK
  • Dehn UK
  • Powersines
  • Wilson Power Solutions
  • EMS UK
  • Slaters Electricals
  • Harting
  • Hawker Siddley Switchgear
  • Brady
  • Cooper Bussmann
  • Megger
  • Recolight
  • Doble Power Engineering
  • Uninterruptible Power Supplies ltd
  • FGWilson

Advertiser case study

Client:
Doble Power Engineering

Challenge:
To promote Doble Power Engineering’s specialist test and measurement capabilities for transformers, switchgear and protection relays to UK electrical engineers and UK power network managers.

The goal was to increase company branding and to promote the event EuroDoble Colloquium event and presence at specialist electrical engineering events, IET events ACDC.

Solution:

Three key elements:

  • Campaign of full page adverts over a 9 month period
  • Editorial support for double page test and measurement feature specialising in transformer diagnostics
  • PR support for key test and measurement kit

Result:
Successfully generated increased sales by UK electrical engineers and power network managers in the UK.